Creative +

Reinventing what an agency partner looks like.

Every client is different: Some have creative in-house, some already have a strong brand identity, some struggle with awareness but don’t have the budget for a big advertising campaign. What we do know is that all brands must communicate—whether it’s with their target audience, with other companies, with policy makers, with investors, or even internally. We set out to create a unique agency structure because we wanted to be able to work with all kinds of brands and service a wide variety of needs.


We’re a smart, core team of creative and strategic thinkers with a wide network of specialists. We custom build teams unique to each client and project. We can deliver across all channels just like any full-service agency, but our flexible structure allows us to recommend only what truly makes sense for our clients’ objectives.


small projects to large campaigns


more responsive,
less bureaucracy


handpicked team for each project


open to all possible solutions




Hasbro’s ascent from toy company to global media and entertainment company was punctuated by its recent presence at the Licensing Expo in Las Vegas. Hasbro contacted us to create an experiential video display leveraging a former Cirque du Soleil stage as our venue to turn their corporate presentation into a Vegas-worthy show.


We’ve developed a number of videos and social campaigns for Disney, but we’re most proud of our latest project: a custom interactive iPad presentation. Designed to introduce the Walt Disney Company to political leadership around the world, the presentation illustrates how Disney fits into the region’s overall cultural and social fabric. The technology allows for audience self-navigation, intimate group settings with connected iPads or on-screen display to large groups.

Clean Energy Fuels

AreaLab developed a complete strategic and visual rebrand for Clean Energy Fuels, a B2B company that provides natural gas as an alternative fuel for the trucking and transportation industry. We also launched Redeem™, their renewable natural gas product made entirely from organic waste, with an integrated marketing and communications campaign.



Chief Creative Officer
Founder & Managing Partner

Tony has over 20 years of experience in design, production and technology, resulting in work that has not only won numerous awards but has also brought solutions to a host of creative and technical challenges. Before founding AreaLab in 2009, he was the creative lead of a team at the Walt Disney Company’s Consumer Products division that produced multimedia solutions integrating motion graphics, web, video and presentation technology for consumers and business partners. Prior to Disney, he worked as a freelancer and for Hamilton Advertising producing creative work for numerous well-known brands like Honda, Mattel, Nestlé and Forever 21 as well as for Tony’s other love: musicians and the music business. He received a Bachelor of Fine Arts in Illustration from California State University, Long Beach, where he managed a newly formed on-campus New Media Center.


Chief Communications Officer
Managing Partner

Gary Foster has 30 years of experience in media relations in the corporate and political arenas. Before joining AreaLab, Foster was Senior Vice President of Communications & Marketing at Clean Energy Fuels Corp. Previously, he spent a decade at the Walt Disney Company, where he was Senior Vice President for Communications at its Consumer Products division. Prior to Disney, Gary held senior communications positions at companies in New York and Houston and spent the first 15 years of his career in government and politics, including serving as White House Deputy Press Secretary for President George H. W. Bush and as Director of Presidential Press Advance for President Ronald Reagan.



Angelina Dilg recently joined the team at AreaLab to help strategically and creatively lead its clients’ diverse brand needs. She spent the past decade at award-winning agency Hub Strategy in San Francisco, where she led advertising campaigns for clients such as the Oakland Athletics, Oculus, Blue Shield of California, Stanford Children’s Health, Dropcam and Viator. With a background in broadcast production, she’s also produced hundreds of television commercials and online videos in industries ranging from sports to tech to automotive. She graduated Phi Beta Kappa in film and creative writing from the University of California at Berkeley.

Let’s start a new project together!

Arts District, Los Angeles